This is our company brand ID package. The bahaus font is a reference to two elements key to the boothster brand. First and foremost, it embodies the business philosophy of local sourcing by channeling the look of the 1970's Portland Trailblazers. Boothster embodies the locally sourced, sustainable design ethos of Portland. The font choice is pure Portland soul. Secondly, the font represents the clean lines and modularity of the bahaus movement. The boothster brand also includes eco friendly products such as EcoLoco, and Bamboo Rolla. Recycle symbols, and circle images reference these products combine with the bahaus font to reference the nature of the products. For our new building, we wanted to think "outside the booth" and developed a concept called Sketch Groove which has became a metaphor for our creative process. Based on Eurostyle graffity art, the tag says "sketch groove" as noted with the Reboard font. We also worked with artist Taylor Blackwell to create our own version of the recycle symbol. The recycle symbol, sketch groove and reboard font concept is adding new flavor to the Boothster brand. Soon, we will have a mural completed inside our offices and exterior signage completed.