I look back fondly on the early years of my career, before I started calling myself "The Boothologist". Back in those first internal company and client meetings, I struggled to get what was going on. The problem was I didn't know the industry and company jargon. So I've put together this ongoing "glossary of booth design terms". If you want to add anything to it, let me know!
Here's our updated graphics requirements page: http://www.boothster.com/pages/graphics-requirement. We hope this makes your life (and ours!) easier. On most of our products, especially our vertical banner stands, we offer graphic templates. For our custom projects we will provide the viewable dimensions and bleed information. Note that we provide graphic design as well. Call us for a quote!
One of our ongoing clients is Sole Footwear. They started a program called Re-Cork. We produced an Eco Rolla Vertical Banner Stand for them. Here is a description of what Recork is all about:
"Part of growing a business responsibly is diminishing the impact our actions have on the environment," says CEO Mike Baker. "We are thrilled to pioneer cork recycling because cork is such an amazing, natural raw material with benefits that extend beyond bottle stoppers."
ReCORK is an alliance of individuals and businesses working together to collect and recycle natural corks. With roughly 3,000 drop-off locations, more than 8,000 new cork trees planted, and over 70 million natural corks collected, we are off to a great start. ReCORK aims to be a point of interaction for education around cork recycling and sustainability.
With billions more natural corks to recycle every year, we need your help to continue to grow the program. Please join the ReCORK movement and make a positive impact with recycled cork.
Back in 2010, my world seemed to be converging on Asia, once again. We had just landed another booth design project for the US Forest Service, this time in Seoul, Korea. My dreams of being an international exhibition designer were coming to fruition. The one in Argentina was not just a fluke.
So I go to bro David Grove's house for a barbecue in the rustic wine country in Yamhil County, Oregon. A surprise visitor is Brian Clem, a State Representative, and our old buddy from college who talked me out of running for student body president back in 1992 (he was so better organized than me, I didn't have a chance). Brian tells me he's heading to Shanghai for the World Expo to represent the State of Oregon, and bring along business owners to engage in business opportunities for Oregon products. The dates were close to my trip in Korea. Both of our eyes light up, and we say "Roooooad Triiiiip". My brain is further clicking into high gear, and I text another old OSU bro, Blake Showalter, who owns nightclubs in Japan. Close enough to Shanghai, I'm thinking. Turns out Blake's buddy, a professional MMA fighter from Bulgarian, no less, lives in Shanghai, and owns a restaurant. So the Asian road trip starts to take flight. Blake adds fuel to the fire by adding Tim Griffiths, a dashing Japanese speaking attorney with flowing blond hair from Australia to the mix. He was a guy who bartended and dragon slayed with us in our old days in Japan.
It's always a good idea to do some booth design business deals when in a foreign country so I followed up with a cool Shanghai-ese portable display maker that specialized in bamboo. He had this cool bamboo banner material I wanted to buy and sell in the US. I made plans to tour his facilities, lunch and review his products.
So after absolutely killing it on the exhibit design for the USA in Seoul I fly to Shanghai, and Evan (a dead ringer for Kojak, but built like a brick house) has already lined us up with a fat condo overlooking the Yangtzee River. Blake has just finished doing a commercial for Toyota, basically playing himself, some kind of extra tall Japanese gangster with GQ looks. He had another casting call that week in Japan but said fuck it - I'm not missing out on this trip on the CHANCE I may get another gig.
Within hours we are partying on a rooftop overlooking the Yangtze River. The next day, hungover to the gills, we are getting VIP access through our politician friend to World Pavilions. Some incredible exhibit designs. Favorites were Norway and Korea. Honorable mention designs were Germany, Denmark, Sweden. Didn't get to see all. The big ones that I thought sucked were US and China.
The next day I met with the bamboo guy. It was nutty - as if Boothster had been inverted to the other side of the world, and instead of goofy American hipsters, it was all goofy Chinese hipsters. Instead of Walnut plywood, they were using bamboo plywood. I looked around and clearly, no pandas were being sacrificed, and people seemed to be well fed and gainfully employed. The owner had the same commitment to sustainability as I had, and shared in my vision for eco friendly, green trade show booths and displays. We had a great meal with his family, and I ordered a few pallets of bamboo banner material. And out of the corner of my eye noticed the Bamboo Lite Vertical Banner Stand, and the rest is history. It's been our #2 seller for 6 years. Here are some pictures of it. Click on the page if you want to buy yours today. $299 a pop. Quite a deal, and best of all your organization will look good in it.
We have these super cute bamboo banner stands that are perfect table toppers. They are in two vertical sizes - either 8.5x16.5 inches or 11x16.5 inches. A snap to set up, and they can fit in your computer bag! $50 each. -The Boothologist
Flora Health is a client we have been talking to for a while and are pleased to finally do a little project for them. These lightweight vertical bamboo banner stands look sharp, and convey a socially responsible image for this natural health products company.
#bannerstands, #greendesign, #boothdesignideas
Texture is typically the most overlooked element in a booth design. Many people don't notice it on a conscious level. They even dismiss it as being unimportant, focusing more on more viscerally noticeable elements like lighting, graphic design, or use of color contrast. All of these items are important. But don't ignore texture. Why? First of all most booth companies ignore it and offer flat, cold textures of aluminum and shiny plastic graphics. So to consider and use texture is an immediate differentiation point from the competition. Secondly, a softer, more layered texture palette naturally warms people to the environment and thus, the brand. Third, this warm, comfy vibe serves to make people feel more comfortable - which is exactly what you want. Here are some photos of some textures from our shop recently.
As part of our blog, mostly for fun, I'm going to be posting cool and memorable "commercial art" examples of marketing, design, and art. Here is one from the archives for Coca Cola. Rumor has it it was Don Draper's last ad. Classic marketing pitch for Coke Commercial
Bar none, the best web page I've ever found for trade show booth program budgeting is found here: http://www.exhibitoronline.com/topics/article.asp?ID=1492
Want to know how much you will pay booth labor in Houston? Need a ball park price on a new custom booth? For the record, and island booth is $154 per square foot, industry wide. Keep in mind that is for a typical booth company. For something more cool such as what Boothster does, it can be $175-250. But don't let that scare you. Boothster is better than most at booth designs at a budget.
Check out some of our custom booth designs: http://www.boothster.com/pages/booth-design-ideas
Here are some of our budget booth designs: http://www.boothster.com/pages/budget-booths
I recently posted an article on Facebook about the FCC hitting various convention centers with fines for blocking internet access for exhibit attendees. The gist of the article from the perspective of an exhibition attendee or professional is that you go there, and you can't get internet access unless you pay high fees. It's a lame experience I've experienced many times. And forget even paying the fees, it's too much of a pain to even do that. BUT - for the record. My contact and friend from the Portland Convention Center has informed me that they don't do that in Portland. Kudos to PCC! Anyway here is that article: http://www.exhibitcitynews.com/fcc-fines-smart-city-750k-for-illegal-wi-fi-jamming/