The Boothologist

10 Questions Your Booth Designer Should Ask June 14 2017

Custom Tradeshow Booth Appeal


Of course, you know tradeshows can be big business. You’re a marketer.


And trade shows are still an important part of your marketing mix, even in the age of content. In fact, in the U.S. alone, there are more than 10,000 tradeshows annually that  generate nearly a TRILLION DOLLARS in economic activity, according to a study by the Events Industry Council. While attending the right tradeshow can shin the spotlight on your business for key players in the industry and generate sales; the wrong one can be just another rat-hole of wasted time and resources.


But you’re a super savvy marketer who already knows this—and you’ve carefully handpicked the best tradeshows for the year, your messaging is crisp, the sales team is aligned and the swag is ready to go. 


But what about your exhibition booth designer?


Perhaps worse than picking the wrong tradeshow—attending the right show with the wrong exhibition booth could leave you lost in the crowd or even damage your brand. A bad exhibit booth is especially painful when you consider the vast majority of tradeshow attendees—more than 80% according to the Center for Exhibition Industry Research (CEIR)—have buying authority. It’s like showing up to the Oscars in sweatpants. Sure--they’re cheap; they’re practical. And they send a message. But not the one you want.


Your exhibit is critical to the success of a tradeshow. Whether you realize it or not, both its design and fabrication make statements about your brand. Is your brand a cheap pair of sweatpants? Or Marc Jacobs or Patagonia?


That’s why it’s critical your exhibit designer understands your brand and objectives for a tradeshow. Here’s a list of questions every designer should be asking you to really nail your tradeshow exhibit.


1.    Is this a one-time show/event or a longer-term trade show program?

2.    What are the goals for the trade show program? For example:

    •  Writing orders at show

    •  Build business with existing clients

    •  Get 10 demonstrations per day with new prospects

    •  Launch new product

3.    How big is the trade show space? Is it an island, in line, peninsula configuration or something else?

4.    Does the existing website represent the look and feel of your brand? What other literature, packaging, collateral, etc., represents the brand?

5.    Are there aesthetic elements, even materials that represent the brand?

6.    What are your brand logo(s) and brand guidelines?

7.    What are your Pinterest images or other inspirations?

8.    Do you have photos of old booths? What did/didn’t you like about the old booth(s) as it relates to the goal of this trade show program?

9.    What is your brand/reputation in the context of the trade show and related industries at the conference?

    •  Are you an established brand in need of a refresh?  
    •  Are you a major player who wants a statement booth?  Are you a new brand wanting to stand out?
    •  Are you a hungry startup ready to disrupt the industry?  

10.    What are your needs in terms of shipping, set up, dismantle, booth storage?


Of course, you’ll need the right designer who can actually execute an exhibition booth that captures the essence of your brand.


At Boothster, we push the boundaries of design and sustainability to build exhibition environments that communicate our clients’ values and aspirations. Our sustainable modernist aesthetic uses biodegradable and non-toxic materials to elevate brands and organizations.


Check out our one of our case studies here for example of sustainable modernist design. Naturally, we think it’s pretty neat.


But, regardless of which exhibition designer you select, make sure they ask the right questions to understand your brand. Don’t be sweatpants. Be fabulous. To learn more about how Boothster can help your organization with custom tradeshow booth design, fill out our contact form here!



Many companies renewing their commitment to sustainability despite U.S. exit from Paris climate agreement June 13 2017

Last week, the United States Government decided to withdraw from the Paris Agreement, a pact the U.S. previously made with 194 nations to reverse the negative effects of climate change. For organizations that are committed to sustainable business practices this was perceived as a giant setback to the mission of reversing the damaging effects of climate change. However, despite this disturbing news, climate change continues to be an important international news item and has spurred many companies, organizations and individuals to renew their commitment to green living and promoting sustainable business practices.


Donald Trump's speech about leaving the Paris Accord


Over the past few decades, sustainable business practices have become more mainstream as companies and consumers realized the myriad benefits of reducing their impact on the environment. These benefits include reduced operating costs, reduced waste, improved ability of companies to comply with regulations, improved staff morale and brand awareness.  Even investors now recognize the role sustainability plays in financial returns and are bringing that understanding to investment decisions. Attitudes have also changed among Millennials and younger members of the workforce for whom sustainability is a baseline expectation of their employers.  Today, dozens of major corporations, from Walmart to Toyota, have billion-dollar sustainable business lines, showing that green, sustainable business practices can be profitable and eco friendly as well. That is why the U.S. government’s decision to exit the climate pact is such a shock for millions of American businesses who have learned about the benefits of eco friendly business practices.


Business Sustainability


Despite the U.S. exit from the Paris Agreement companies, organizations and individuals still realize the essential benefits that sustainable business practices provide. For companies like Boothster who were founded with the express purpose of helping companies promote themselves using green, eco-friendly materials, our commitment to fighting climate change remains as strong as ever.  To learn more about how Boothster can help your organization with green, sustainable signage, banners and custom tradeshow booths fill out our contact form today!

Using Certified Eco-Friendly Materials for Custom Tradeshow Booth Design June 06 2017

For companies that are interested in adopting sustainable design practices and utilizing green, recyclable materials for their custom tradeshow booths, the choice of which materials to use can be challenging.  Because wood and wood products are a big component of many of Boothster’s custom tradeshow booth designs, it is important that we use wood products that have been harvested and processed in the most environmentally sustainable way. That is why Boothster uses a combination of wood products that have either been FSC certified as “Eco Friendly”, or that use soy glue instead of chemical based glues. That way we can make sure we are only using wood products harvested and processed in ways that minimize negative environmental impacts. 


Boothster uses FSC Certified Wood Products in all Custom Tradeshow Booth Designs

The Forest Stewardship Council (FSC) is an international non-profit, multi-stakeholder organization established in 1993 to promote responsible management of the world’s forests. The FSC does this by setting standards on forest products, along with certifying and labeling them as eco-friendly. Organizations such as the Forest Stewardship Council are essential for eco-friendly contractors, designers and businessess of all types to positively identify certifiably sustainable materials for their projects.


FSC certified wood used for custom tradeshow booths


By performing due diligence and ensuring custom tradeshow booth building materials are as eco-friendly as possible, Boothster helps clients to become accountable for the environmental impact of their custom tradeshow booths, banners and signage.  If you are interested in learning more about how Boothster can help your organization design a custom tradeshow booth using eco-friendly materials fill out our inquiry form today!


FSC Certified Wood used in GoMacro Custom Tradeshow Booth Design


Why Companies Are Choosing To Avoid PVC Materials in their Tradeshow Booths and Banner Stands May 26 2017

PVC or Polyvinyl Chloride plastics are odorless, solid plastics widely used to make pipes, pipe fittings, pipe conduits, vinyl flooring, and vinyl siding as well as many other types of common construction materials, medical devices and consumer products.  PVC materials are cheap and have a wide range of applications, however they also have a wide range of toxic side effects. According to Greenpeace, PVC is THE single most environmentally damaging type of plastic. Because of PVC’s heavy chlorine content, dioxins are released during the manufacturing, burning, or landfilling of PVC. Exposure to dioxins can cause reproductive, developmental, and other health problems, and at least one dioxin is classified as a carcinogen.

Responsible companies avoid PVC plastics

PVC is made from vinyl chloride, which is listed as a human carcinogen in the Fourteenth Report on Carcinogens published by the National Toxicology Program. Dioxins, phthalates, and BPA are suspected to be endocrine disruptors, which are chemicals that may interfere with the production or activity of hormones in the human endocrine system. TCDD dioxin is listed as a human carcinogen, and di(2-ethylhexyl) phthalate is listed as "reasonably anticipated to be a human carcinogen" in the Fourteenth Report on Carcinogens published by the National Toxicology Program.

Unfortunately, due to the wide range of applications for PVC plastic in construction materials, medical devices and consumer products, the amount of toxic carcinogens we are exposed to is more than significant, it is hurting us, our kids and all living things!  Especially for companies that embrace sustainable business practices and want to reduce the negative impacts of their business on the environment, eliminating the use of PVC plastics is an important step towards that goal.

Recyclable Custom Tradeshow Booth

This is one of the reasons Boothster was founded, to help companies build attractive, custom tradeshow booths that promote their brand using sustainable and recyclable materials and building practices.  From reusable, green tradeshow banner stands to fully recyclable custom tradeshow booth designs, Boothster is committed to helping companies eliminate the use of wasteful, harmful materials like PVC in their tradeshow booths, signage and promotional materials. If you are interested in how Boothster can help your company with a sustainable custom booth design at your next tradeshow, fill out our contact form today!

Brazi Bites and Boothster - a delicious collaboration! May 20 2017

Brazi Bites are new brand of delicious, all natural, gluten free cheesebreads that are taking the country by storm. The Boothologist recently had the pleasure of working with them on their latest custom tradeshow booth and trying some of their delicious new cheesebreads!

Boothster proud to work with Pacifica Beauty on their recent custom tradeshow booth at Natural Products Expo West May 14 2017

Pacifica Beauty has become known as one of the most innovative, creative natural beauty brands on the market with a full range of innovative, safe, and sustainable cosmetics, perfumes and skin care. Working with companies who emphasize natural and sustainable business practices is what Boothster is all about and we are proud to have worked with Pacifica Beauty on their recent custom tradeshow booth design at Natural Products Expo West!

Pacifica Beauty Custom Tradeshow Booth Design by Boothster

The challenge of this project was to “Design an ethereal, fantasy like experience... oh and come up with a concept for a unicorn..." Creatively, this project was one of the more fun ones in recent memory.

Custom Tradeshow Booth Design at NPEW


Our stellar team put our own spin on the iconic yet often campy Unicorn people are used to seeing by using CNC technology, Pacifica brand colors and an ultra light FSC certified wood product we recently discovered and have now integrated into our repertoire. FSC certified plywood is certified by the Forest Stewardship Council (FSC) as a responsibly harvested timber product, which helps to support healthy, sustainable forests!

Sustainable Tradeshow Booth Design

Booth design by Turn Design and Boothster. Detailing by Fletcher Visual.

Earth Rated and Boothster collaborate on cost effective and environmentally friendly custom tradeshow booth design May 05 2017

Earth Rated is a sustainable lifestyle brand for dog lovers that focuses on providing an essential product for our furry friends; biodegrable and recyclable doggie bags that help reduce landfill waste with unique plant based ingredients and bacterial cultures that break down the baggies naturally! Earth Rated’s dedication to green lifestyles and sustainable solutions to common problems is why Boothster is proud to work with them on their recent custom tradeshow booth design!


Boothster Sustainable Tradeshow Booth Design


This booth design for Earth Rated is very special because the walls were built to be the lightest trade show walls ever, i.e. 50-70 percent lighter than typical walls which saves at least $1000 per show in drayage!


Boothster Green Tradeshow Booth Design


Boothster and Earth Rated Collaborate on Cost Effective Tradeshow Booth Design


This booth was also built with FSC certified plywood, meaning that it is Certified by the Forest Stewardship Council (FSC) as a responsibly harvested timber product, which helps to support healthy, sustainable forests! The innovative wall design changes and the use of the FSC Drywall helped to make this custom tradeshow booth cost effective and environmentally friendly!

- The Boothologist.



Attune Foods Custom Tradeshow Booth at the Natural Products West Show April 20 2017

Based in Eugene, OR Attune Foods, LLC produces natural and organic cereals, granolas, and snacks. Its product line includes high-fiber, organic, and gluten-free breakfast cereals; refrigerated and non-refrigerated probiotic bars; raisin bran, and rye and hemp; and graham crisps, and sweet home farm granolas. The company offers its products through wholesalers and retail stores in the United States.


Attune Foods Tradeshow Booth at the Natural Products West Show


At Attune Foods, they believe what matters most is what's inside. They make their foods from simple ingredients, and are commited to bringing consumers food that helps them feel good and that they can feel good about eating with their family. It was this focus on elegant simplicity that drove The Boothologist’s designs of the Attune Foods Tradeshow Booth at the Natural Products West Show.


Attune Foods Tradeshow Booth at the Natural Products West Show


By using natural colors and reusable materials, Boothster was able to design and construct a custom tradeshow booth that reflected a simple and rustic feel to make consumers feel comfortable in the space while drawing their attention to the products on display.


Attune Foods Tradeshow Booth at the Natural Products West Show


One of ways we used natural materials and use of color contrast to draw attention to the products was engraving the Attune’s message "What matters most is inside" into reclaimed fir, and staining it dark, with the engraved letters a metaphor for "what's inside". The letters could have been too dark to see in other applications, but the color contrast ended up working out perfect! The strategy was to have a dark colored tradeshow booth which allowed the very loud and bright graphic colors of the product packaging to jump off the shelf. We were really excited to see the product do just that - and more! It's one of our many booth design ideas we are so very proud of.

- The Boothologist.

GoMacro and Boothster win "Best Medium Sized Booth" at CHFA West Tradeshow April 11 2017

GoMacro believes in feeling good about what we eat. How it tastes, how it's made, and how it sustains the environment. Family owned and based in a small rural community, their wholesome food maintains goodness on all levels. Small in size but big on impact, GoMacro believes in being a big picture company. That is why Boothster and The Boothologist are proud to have worked with GoMacro on their award winning “Best Medium Sized Booth” at the Canadian Health Food Association West tradeshow that just wrapped up on April 7 in Vancouver British Columbia!



GoMacro and Boothster win Best Medium Sized Booth at CHFA West



Boothster was founded to work with companies like GoMacro, who have a passion for healthy lifestyles and sustainable business practices, to create green, reusable and recyclable custom tradeshow booths, banner stands and signage that get the message out to potential customers, clients and consumers while maintaining consideration for our impact on the environment.


Boothster Award Winning Best Medium Tradeshow Booth at CHFA West


Boothster and The Boothologist would also like to give thanks to all the companies who contributed to this awesome accomplishment. Many thanks to Chris, Kristen, Jeremy, Ray, Scott and the teams at CDS Can Do it, Fletcher Visual and My Hammerhead Solutions on a stellar achievement!


Boothster Best Medium Sized Booth at CHFA West

Boothster's Eco Rolla Green Tradeshow Banner Stands for the Energy Trust of Oregon and living a Sustainable Lifestyle April 06 2017

The independent, nonprofit Energy Trust of Oregon is an organization that helps utility customers in Oregon benefit from efficient energy use and generating renewable energy. They offer services, cash incentives and other energy solutions to customers of Portland General Electric, Pacific Power, NW Natural and Cascade Natural Gas in Oregon and customers of NW Natural in Washington that help them reduce energy usage and energy costs for residential properties and commercial entities alike. 


The Energy Trust of Oregon uses Eco Rolla Banners


As a company focused on reduction of waste and use of renewable resources, Boothster.com and the Boothologist are proud to be working with The Energy Trust of Oregon on their custom tradeshow booth, using green, reusable vertical banner stands.


Eco Rolla Vertical Banner Stands for the Energy Trust of Oregon

Eco Rolla Sustainable Tradeshow Banner Stands used by the Energy Trust of Oregon


In addition to working with The Energy Trust on their promotional and tradeshow initiatives, Boothster's Founder and Boothologist, John Paull Davidson is a firm believer in working to reduce energy waste by increasing energy efficiency and living a more sustainable lifestyle. In collaboration with the Energy Trust, the Boothologist was able to power his "Net Zero" home, including the house and family car. Energy Efficiency and Sustainable Living are more than just corporate messaging, it is what The Boothologist and the Boothster Team truly believe in.


Energy Efficient Home Upgrades by The Energy Trust of Oregon


To learn more about how Boothster and the Boothologist can help you realize the design of your company's green tradeshow display, sustainable promotional signage and messaging contact us today!