3 Must Does for Writing Effective Titles and Headlines Online February 17 2021
I've been taking classes in digital marketing and it's been very eye opening. I first began researching digital marketing (back then it was called internet marketing) in 2007 and built out a pretty simple strategy that ended up helping me build a kick ass green design company specializing in trade show booths. Boothster. What I'm learning is A LOT. Today it is a massively competitive internet.
Here are a couple of tips I learned today when I completed the Writing Effective Titles and Headlines. I'll tie them into my industry below.
- Grab person's attention. Consider we flit in and out of twitter and all social media forms and it's highly competitive. Be brief with easily absorbed information. Provide a list.
- Use words that tie into our SEO strategy.
- Make sure title/headline matches your user's expectation when they get to the page.
In years past I'd go with the uber simple: We Make Green Trade Show Booths. I've used my obvious key words here and that is good. Where I could make this title more engaging would be: 3 Ways to Make Your Booth Green and then in the content, list out the 3 ways with some snappy photos and great copy that is SEO friendly
BTW = got another 100% on this class!