A Custom Booth Design is Essential to Gathering New Leads and Customers at Your Next Tradeshow February 27 2019
For people trying to promote their company or brand, there are lots of options for marketing, including social media, print, webinars and online advertising. However, for companies and organizations of all sizes, tradeshows are one of the most traditional and effective channels for marketing your products, services and business. The reason industry tradeshows are so popular is because they are the perfect place to interact with a targeted group of people who are specifically interested in your market segment.
The main purpose of trade show events is to encourage attendees and business representatives to engage and interact with each other. These interpersonal connections provide valuable first impressions and points of reference that will help potential customers, clients and investors remember your brand and company far into the future! It doesn’t matter whether you’re marketing a service or selling your new product, an in-person presentation and short conversation can be much more impactful than any amount of social media or print advertising.
The potential to make high quality connections at a tradeshow is why it is so important to make a good first impression. In a busy tradeshow, it can be a challenge to get peoples’ attention and typically a booth visitor will only have a brief moment to get a first impression about your company based on your messaging, promotional images and general booth design. That is why it is so important to pay attention to every detail of your booth design and construction, from your banners, to your signage, presentation, backdrop, seating and construction materials.
Boothster has had the privilege to work with a large variety of businesses and government organizations which gave us the opportunity to design custom tradeshow booths with a huge selection of different artistic tastes and imaginative interior design styles. From the "Fancy Farm House" aesthetic acheived using reclaimed wood and rustic finishes in our award winning custom tradeshow booth designs for Dr. Praegers and GoMacro, to artisanal and Japanese aesthetic, or even more modern, sleek designs for companies with a more contemporary or hipster feel such as Spice Hunter, the Boothologist knows what it takes to design and build eye-catching and effective custom tradeshow booths for your organization regardless of the aesthetic required by your brand.
Designing a trade show booth, getting space on the trade show floor, traveling to the show and paying for lodging and meals can seem like a steep price tag for a single marketing event. However, with an effectively designed, custom tradeshow booth, the potential that a trade show offers your business can far exceed the investment. Trade shows offer big benefits to businesses of any size. By combining exposure to a large number of potential leads with the ability to interact personally, trade shows offer an experience for both the business and attendee that other forms of marketing cannot.
Whether you are just interested in free-standing, light-weight tradeshow displays or want to talk about a full size, custom built lightweight booth design, to learn more about how Boothster can help your company or organization prepare for the next major expo, give us a call or fill out our contact form today!